One thing that has dawned on me with the Soundcloud Next changes is that it’s basically a “pay-to-play” system. The community vibe that was there in the beginning has been in the process of disintegration for the past year or so anyway, but Next deals the final death blow.
Artists/Musicians/Producers/Labels pay premium rates to upload content into a “potential stream pool” that essentially provides Souncloud with an underground/over-gound/unreleased/released/bootleg/remix/dj mixes/promo mixes/work-in-progress/whatever else streaming radio site. The more minutes (over the free 120) you want to have available the more you have to pay from €29/79/250/500 per year!! Can you imagine having to pay that to iTunes or Spotify or any digital retailer to have your music on their platform? Nobody I know or have ever known, makes enough to support something like that. Yet, essentially this is what Soundcloud has become. That kind of money seemed reasonable when Soundcloud was perceived and used more as dropbox, all-in-one sound works storage location, promo tool, professional networking and community building platform. But not now.
12/21/2012 may not have been the end of the world but it marks a radical shift in consciousness regarding social media that I have seen being played out in Soundcloud Next, Facebook, The”New” Myspace etc… After approximately 10 years of being a guinea pig for these social media companies, one thing is for sure: 2013 will see a new strategy for Process Rebel.